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Price Increases And Product Shortages Are Among The Dealership Cut Philosophy

Underlying the cut of around 2,000 total GM and Chrysler dealerships is some wacky philosophy that by creating a shortage of dealers, both brands can charge more for their products and thereby raise prices. Unfortunately, this logic falls flat on the fact that some brands like Hyundai or Kia can sell a car that is highly profitable, many assembled in the U.S., for as much as 50% less than a comparable GM or Chrysler offering, Further if cars aren't selling at the current prices with deep discounts or rebates, etc, how in the world are they supposed to sell at even higher prices, especially during a recession?. gm dealer-thumb.JPG

The notion to cut dealers doesn't make much economic sense. Only in the way of reducing advertising costs will both companies realize any real savings. However, the flip side of this is that less ads will also result in lower sales, so how this is supposed to work out to improve the corporate bottom line is also in question as well?

The reality seems to really be here that at GM and Chrysler, neither really have a good answer to reviving poor sales and dealing with this recession. Both companies remain essentially clueless and are still marketing too many larger cars and trucks just at a time when gas prices are starting to creep back up and traffic in many cities is now down by about 36% due to less people with jobs, more work at home employment, and less traffic to supply business.

GM and Chrysler might be attempting to cut some costs. But at the cost of less dealers, the market for the products that both companies sell is shrinking, not expanding. The reality is that both companies are downsizing, and becoming smaller companies. And historically that has usually meant the beginning of the end for many auto companies. Studebaker and AMC have been down that road before. And neither survived as a company.


Note: Wizbang Blue is now closed and our authors have moved on. Paul Hooson can now be found at Wizbang Pop!. Please come see him there!

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Comments (2)

Doubting Thomas:

Yeah, doesn't make much sense, does it?

"The reality seems to really be here that at GM and Chrysler, neither really have a good answer to reviving poor sales and dealing with this recession.

Obama's bought the problem with the insistence on the bailout. I'm not at all sure what he was thinking, but reality has a way of overriding economic fantasy. He tossed a lot of money at the problem, and it didn't do any good... but we're still on the hook for it.

On the plus side, Detroit real estate's likely to be REAL affordable soon... The infrastructure, however, may not exactly be up to par...

gianiD:

As unknown as the last time a Dem led Congress gave the US a budge surplus is the reasoning behind Fauxbama Motors latest F-up!


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Publisher: Kevin Aylward

Editors: Lee Ward, Larkin, Paul S Hooson, and Steve Crickmore

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